Marketing and Communications

ACUMEN combines sophisticated contact management capabilities, search by sales functionality, integrated word processing, electronic mail, list management, campaign management, and mailing labels functionality to create an unsurpassed environment for increasing your sales.

• ACUMEN's campaign management function enables you to track the effectiveness of your sales and marketing campaigns.
• Campaign management can handle mailing or advertising campaigns.
• General ledger information can be tied to a campaign automatically, so you can easily track the campaign's cost.
• Campaigns can be broken out into component parts and analyzed separately or as a whole. For example, you can track the effectiveness of a specific advertisement in a particular periodical, as well as for all magazines.
• Campaign results can be viewed on screen or in a printed report.
• Campaign information can be "rebuilt" after the fact, or maintained in real time.
• Campaign information includes, but is not limited to, sales and responses per piece, gross and net profit, return on investment, and profit per piece.

• Event tracking enables you to record and view all communications with any vendor, author, sales representative, customer, prospect, or PR contact (Associates).
• You can search for Associates based on any event history criteria.
• Events contain word processing areas, enabling you to quickly craft a letter or fax to the selected Associate.
• Followup Events alert you to communications you have scheduled, and optionally present the companies and people you want to contact.
• Assigned Followups act as an Electronic Mail system, enabling you to communicate through ACUMEN with other people in your workgroup.
• The Memo function is an electronic note pad. It is available at all times. You can search for entries using multiple criteria. You can make entries that are private or public. You can even print out specific entries.
• The network Calendar enhances the ability of individuals and work teams to organize their time.

• Standard mailing labels can be generated on laser printers, on preprinted labels, or on blank labels using postscript graphics.
• You can choose the font and style for most labels.
• You can designate the starting label number, so labels aren't wasted. This means you can print just one label if you need to, without wasting a whole sheet.
• You can print directly on envelopes, without the need for a label.
• ACUMEN comes with six standard label formats. You can use SuperLabel to design your own formats.

• All customers, prospects, and PR contacts are maintained in the same (Customer) file.
• The ACUMEN Search Editor gives the ability to search the Customer file based on any combination of field criteria.
• Tags are a powerful feature that enables you to assign multiple keywords to each customer, prospect, or PR contact. You can rapidly search for companies based on one or more Tags.
• ACUMEN maintains the original source and list code for each Customer record.
• You can assign your own list codes to labels generated in ACUMEN.
• Every order can have a list code, source code, and order method. ACUMEN has special functionality to optionally automatically load this information.
• Using Quick Report, you can create your own customized exports for sending to a mailing service or selling to other publishers.
• A complete sales history is maintained for each customer.
• The duplicates function enables you to search for duplicate Customer records based on multiple criteria.
• The Search by Sales function enables you to quickly and easily locate customers based on over fifteen sales criteria, including a powerful RFM rating number that consists of recency, frequency, and monetary value factors.
• ACUMEN's built in word processing capability make mail merges incredibly simple.

• ACUMEN's fully integrated word processor can handle graphics, multiple fonts and formats, tabs, style sheets, mail merges, and more.
• You can create a library of custom letters templates that can be loaded on demand.
• Letter templates can be automatically created based on the word processing document that you are currently working on.
• Since word processing documents are stored in Event records, you are in effect creating a database of all your correspondence.

• Campaign Report*: A listing of user-selected Campaigns.
• Campaign Report w/Subtotals*: A listing of user-selected Campaigns, sorted by name and subtotaled.

Marketing Campaign Screenshots
Marketing Screenshots
Search by Sales Screenshots
Contact Management Screenshots