Product Marketing

The ACUMEN Product Marketing module is a powerful tool for developing, storing, and communicating information about your products. Information can be used internally during the pre-production and production phases to facilitate teamwork and communications for the editorial and production staffs. The information can be exported in a customizable format for transmission to your trading partners, such as Amazon.com and Barnes & Noble, as well as your own website. Product Marketing is an important evolving concept that can increase your online sales.

Product Marketing Highlights

• Built-in support for Amazon.com, Barnes & Noble and Bowker.
• Customizable support for any website or specification.
• Templates for rapid, multiple Product Marketing record creation.
• Product Marketing Conversion enables you to maintain only one data set no matter how many partners you deal with.
• Importing and Import Updating for updating data with information from outside ACUMEN.
• Unlimited number of reviews stored for each product.
• Unlimited number of contributors stored for each product.
• Data can be exported using XML tags.